dimanche 12 janvier 2014

Gabrielle Arruda Presents SS2014 "energy"

By Marissa Velazquez


Gabrielle Arruda is a Parsons the New School for Design graduate whose upcoming collection takes inspiration from the modern woman with practical yet high fashion designs. With Roots in Chicago she moved to New York to launch a career in fashion. As a young designer, her clothing gives fashion connoisseurs a fresh look on femininity and modernity.

Her debut Spring/Summer 2014 collection takes inspiration from one of the natural elements of the earth, wind. The design for each garment was made to embody the movement and energy wind provides to farms in rural areas. The collection stands as her entrance in the fashion world as a modern designer. Although wind is intangible, the collection evokes a physical concept to the idea and the energy that comes from it.

One of the ideals important to Gabrielle Arruda is having a fully functioning line made in the USA. Having the collection made from fabrics in America give her collection a sense of authenticity and craftsmanship without sacrificing the quality of the work and the design.

With wind as a dominant inspiration behind her debut collection, she named it "Energy". To personify the movement and power of wind she used lightweight yet classic fabric to create pieces for her ideal modern customer. The play on silhouettes within the collection gives it a sophisticated yet classic feel without sacrificing the sensual appeal of the garments.

The collection carries everything from skirts and dresses to shorts and pants. All garments included varying necklines to create a distinct sophistication and character of the garment. Organic fabrics like silk, cotton, and linen were used to illustrate the flow from wind as it creates energy.Each garment is comfortable, yet sophisticated.

Within the "Energy" collection you can find everything the modern woman needs on varying occasions like evening dresses, gowns, and both pants and shorts suits. Gabrielle Arruda made sure that her collection moved with the flow as wind does. The modern woman is always in motion so light fabrics and designs are necessary to evoke the personification of wind within the collection. One of the standout pieces within the collection is a top with a silk chiffon neck piece. The silk neck piece moves like a woman in motion and stands as a statement piece. Other items in the collection include coats, vest and jackets to complete the look.

Aside from her debut collection, Gabrielle Arruda is also focusing her time on other projects. As a contributor to the community and avid believer of women's rights in the workplace, she has promised part of the proceeds from an item in her collection toward a charity that celebrates women empowerment. She has also been working on a logo pin to raise money for breast cancer research.

Gabrielle Arruda is currently working on the finishing touches of her next collection before debuting it in 2014. The second installation of her collection will be a Fall/Winter line. The designer has made an effort to create a force to be reckoned with by reaching out on various platforms of social media like Instagram, Twitter, Facebook and Pinterest.




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