lundi 7 avril 2014

Music Festivals For Local Bands

By Michael Fitzgerald


From major cities like Chicago and Austin, to places almost literally in the middle of nowhere, like a desert in Nevada or an unassuming campground in the Ohio Valley, music festivals on both a grand and not-so-grand scale have been popping up across the United States, especially over the past few years. But no matter where they take place though, these fests undoubtedly attract huge audiences of music lovers of all shapes and sizes- and offer an amazing opportunity for local bands to get noticed. Local groups lucky enough to get a spot on a music festival not only have the opportunity to perform for huge crowds of people, but they also have the chance to impress record labels and A&R reps from around the world.

When a group gets to play with a bunch of other bands and for lots of new fans, like on one of these music festivals, they have the opportunity to network with more people than they would on a regular local show. Music fests can also be a great opportunity for bands to sell more CDs, T-shirts, and other merchandise - the more merch they can push at a music fest, the more the people attending will take interest in the band as they see other concert goers wearing their T-shirts. For a band at a local level, a T-shirt with the band's name or logo on is the single most effective way for them to get their name out into their music scene.

As more and more cities continue to host these events, and they continue to snowball in popularity, undoubtedly more and more local bands and musicians will get "discovered" at them. There are already many, many, success stories out there of local musicians being discovered like diamonds in the rough at local music festivals alone. For example, at Gorilla Music's CMF just 3 years ago, Jeff Blue (an A&R rep most well known for discovering Linkin Park and working with them on their first album) discovered guitarist Lance Dowdle on the local band DNA. Jeff would later help Lance get signed to Atlantic records, and in turn become guitarist for the national rock band, Emphatic.

Performing on a music fest where a label rep or talent scout is present is potentially the best way for a band or musician to be discovered quickly. Once again in search of unknown local talent, Jeff Blue is actually currently working with Gorilla Music together to put on The Jeff Blue Contest Tour. These events will be held in major cities around the United States; every band booked to every show will be competing for a chance to write and record a song with Jeff Blue at his studio in L.A., California.

Gorilla Music music fests, like The Cleveland Music Festival for example, have always been great opportunities for local or unknown bands to get attention in their city. Unlike most other music festivals across the U.S., Gorilla Music's fests have National headliners but are really designed to showcase local bands and musicians as much as humanly possible. This differs from most house-hold name festivals which book almost entirely regional and national bands, leaving very little chance for local bands to get much notice. The next chance bands working with Gorilla Music will have to play on one of their music festivals will be The Dallas Music Festival, taking place at Deep Ellum venues this summer.




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